HC Helps Sutherland Own A Market

Situation/Objective: In mid-2000, Steve Boehm and Cynthia Krus, partners at the law firm of Sutherland Asbill & Brennan LLP, approached the firm’s marketing department with a request: “Make Sutherland the premier provider of legal counsel to Business Development...

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5 Things to Avoid When Writing Client Alerts

Did the headline of this post intrigue you? According to research about what type of headlines get the most clicks and shares, it should have. That research is compiled in a PR Daily article of interest to any firm that produces client alerts, newsletters, blog posts,...

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Star Makers

Amy Kolz’s revealing article on the disappointing results of lateral hiring [“Building a Better Lateral,” February] notes that an Am Law 50 firm found that lateral hiring had been only a breakeven proposition from 2007-09. Revenues generated by its lateral just...

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Positioning Professionals

Hellerman Communications is an award-winning corporate communications agency specializing in positioning professionals to win business. With expertise in strategic marketing & content development, crisis & litigation communications, and social influencer & stakeholder relations, we help the world’s most elite professionals and their firms build and protect their most lucrative relationships.

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