by Amanda Ferrari | Apr 14, 2020 | Amanda Ferrari, Business Development, Content Marketing, Law, Social Media, Technology
You may be sensing a theme here… In my last five blog posts, all relate to the coronavirus. In light of this pandemic, be sure to add a new “covid-19” prefix to all of your content offerings. I have now been in quarantine due to the coronavirus...
by Amanda Ferrari | Apr 7, 2020 | Amanda Ferrari, Branding, Business Development, Content Marketing, John Hellerman, Law, Social Media
By now, we’ve either seen bare grocery store shelves in-person, during the initial coronavirus panic, or trending online. But what shocked most Americans wasn’t the mad dash, it was the products that were flying off the shelves. Toilet paper, face masks,...
by Amanda Ferrari | Mar 31, 2020 | Amanda Ferrari, Branding, Content Marketing, Crisis, Law
Coming out of the second full weekend of isolation from coronavirus, the general public is itching for social interaction. This past weekend was especially packed with live-streamed concerts, TikTok videos, and Houseparty calls. Though entertainers and apps make our...
by Amanda Ferrari | Mar 23, 2020 | Amanda Ferrari, Content Marketing, Crisis, Disruption, Law
I’ve just come back from maternity leave, and what better way to return to corporate America than with a global pandemic!? Given today’s state of emergency, nearly every law firm (and business for that matter) has posted information on how they are...
by John Hellerman | Dec 21, 2018 | Branding, Content Marketing, Disruption, John Hellerman
The Wall Street Journal recently reported on the rise of Lil Miquela, a major fashion icon and influencer who can be seen eating at high-end restaurants, buying top clothing brands, and singing from her newly released singles. With all her comings and goings, it is...
by John Hellerman | Sep 5, 2018 | Branding, Business Development, Content Marketing, Measurement, Reputation
Remember those iconic ads from Carlton Cigarettes and Ketel One Vodka that apologized for their advertising? “If you smoke, please try Carlton’s.” And, “Dear Ketel One Drinker, This is an advertisement for the aforementioned product. Sorry.” These ads always...