‘Crystal Ball’ Team Reconnects for Five Year
Initially published in February 2013 by a distinguished group of lawyers and industry executives, Law2023 is a collection of well-informed predictions that sought to provide a roadmap for the changes that would shape the legal field throughout the next decade. The...
read moreScene & Heard
If we did not run into you at industry events in the beginning of 2018, read on to see where we will be spotted in the next few months. #BeenThereTweetedThat January 2018: Eureka! The Golden State The Hellerman team escaped the East Coast cold to take in some sun...
read moreA Video Case Study
Forbes’ recent video of Binance founder Changpeng “CZ” Zhao came across our radar (via LinkedIn), and was a stark reminder of just how effective video is as a case study, especially when highlighting professionals’ expertise. Firms need to realize that...
read moreHow to Become an ‘Overnight’ Success
In 2017, the Hellerman team was tasked with positioning Nadia de la Houssaye, a partner in Jones Walker’s Business & Commercial Litigation Practice Group and chair of the Healthcare team’s telemedicine section, as a thought leader in the telemedicine market, which...
read moreEngaging Content: Super Bowl LII Ad Highlights
Super Bowl advertisements are the most anticipated ads all year. In 2018, they cost $5M per one 30 second spot. That’s a lot of moola, so we wanted to comment on the three that resonated the most (for good or ill): #1. Tide The best advertising investment of...
read moreBanking on Demand: Using Consumers on Social to Drive Need for Experts’ Services
A client had published a rather mundane article on a financial regulatory issue in a rather mundane trade publication. The goal of the article was, of course, to demonstrate expertise on the issue and hope potential clients took note. Few did. So, we devised a plan to...
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