Marketing Through the Coronavirus Pandemic
The point is that, even in a time of crisis, there are still products that consumers do not want - and those are the things that you should not worry about marketing.
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Top Tips for Coronavirus Crisis Communications
There are best practices that you should implement today because how your law firm responds to this ongoing pandemic will impact its reputation. The following recommendations, provided by John Hellerman during a recent Legal Marketing Association webinar, will give your firm a competitive advantage.
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Cut Through The Covid-19 Content Clutter
Coming out of the second full weekend of isolation from coronavirus, the general public is itching for social interaction. This past weekend was especially packed with live-streamed concerts, TikTok videos, and Houseparty calls. Though entertainers and apps make our personal lives a little bit more bearable while in quarantine, how can we apply digital trends to our professional lives?
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New Series – First on How the Legal Community Responds to COVID-19
I've just come back from maternity leave, and what better way to return to corporate America than with a global pandemic!? Given today's state of emergency, nearly every law firm (and business for that matter) has posted information on how they are responding to the deadly coronavirus. Though their message is usually the same - commitment to the safety and health of clients and employees, working remotely, and resources to help navigate any COVID-19-related legal challenges - a few firms stand out.
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#LMA19 Takes on the Future of Law
The 2019 Legal Marketing Association conference focused more on the future of the legal industry than in years past. Perhaps because general counsels buying process has changed, artificial intelligence (AI) has solidified its role, or the #MeToo movement and renewed support of women empowerment have legal professionals looking for more creative approaches to selling their services. Regardless, we will walk you through exactly what we learned from this year's sessions and what to expect from law firms in 2020.
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LSSO Award Highlight: Helena Lawrence of Orrick
Hellerman Communications is honored to be the sponsor of the 2019 Legal Sales & Service Awards. Recently, John Hellerman spoke with past award winner Helena Lawrence of Orrick in order to glean the key elements of her firm’s winning initiatives and the secrets of their success. Here is what he discovered.
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