Lawyers Value Thought Leadership But Want Data
Recently, BrightPro, a leading provider in comparative benchmarking for thought leaders and their content, conducted a short survey of more than 100 lawyers to determine how important thought leadership content is to their practices and how effectively they were able...
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Engage with Content
The following article first appeared in the April 2016 issue of Marketing the Law Firm. Strategy is a high-value word. When something is “strategic” it is seen to have value and purpose. What then is the strategic value and purpose of thought leadership and content...
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Hellerman Communications Named Best PR Firm for Law Firms for Fifth Year Running
Hellerman Communications, formerly Hellerman Baretz Communications, achieved a pair of major milestones this week when it was named “Best PR Firm for Law Firms” for the fifth year running and “Best Crisis Management Firm” for the third year in a row in the annual Best...
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How to Market Yourself With Email and Chat Etiquette
Every time you communicate, you’re making an impression on your audience—about your skill level, your professionalism, and when that audience consists of clients and prospects, your worthiness for more business. In today’s world, virtually all professionals conduct a...
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Leadership Lessons From Managing Partners
Want to be a leader in the legal profession? Well, Law360 has some advice for you. The e-pub just rounded up comments from a number of managing partners on the topic of how junior lawyers can position themselves to become leaders within their firms. This is a subject...
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Harvard Business Review Nails the Importance of Content Marketing
We speak often about the value of content marketing, but a recent piece in the Harvard Business Review truly nails it. The choice paragraph that we’ve excerpted below is part of a larger article by Dorie Clark, an author and teacher at Duke’s Fuqua Business School,...
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