Chicken Pot, Chicken Pot, Chicken Pot Pi: Engineering a Full-Circle Strategy for Elite Law Firms
Like the infinite nature of π (pi), the path to career success is continuous and multi-faceted, often encompassing a mix of thought leadership, earned media, and strategic marketing.
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Legal Marketing for 2024 — Honoring the Past, Preparing for the Future
For legal marketing, 2023 was a tough year. We lost too many industry trailblazers. The passing of Richard Levick, Burkey Belser, and Monica Bay remind us about how unique our niche is, and sadly, how old.
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Beyond the Salary Wars: How Focused Authoritative Media Exposure (FAME) Can Boost Morale
The legal industry is abuzz with the recent news of Milbank's bold move to increase associate salaries, setting off a domino effect among its largest and most prestigious competitors. While this salary race is a headline-grabber, for most firms it’s worth exploring alternative, cost-effective ways to boost morale and job satisfaction. One such method is the ego and business boost achieved through reputation-building FAME earned media campaigns.
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Every Professional Needs FAME: Focused Authoritative Media Exposure
In a recent episode of Small Business Digest, John Hellerman, the principal of Hellerman Communications, shared his unique approach to public relations and the importance of thought leadership in today’s challenging business landscape for professionals. Here are some key takeaways.
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Every Professional Needs FAME: Focused Authoritative Media Exposure
In a recent episode of Small Business Digest, John Hellerman, the principal of Hellerman Communications, shared his unique approach to public relations and the importance of thought leadership in today’s challenging business landscape for professionals. Here are some key takeaways.
read more
Scoring FAME (Focused Authoritative Media Exposure)
In today's complex media landscape, law firms are increasingly aware of the importance of thought leadership in attracting high-value clients and top-tier talent. Traditional metrics, such as advertising equivalency and quantitative measurement systems, fall short in accurately assessing the value of thought leadership for professional service firms. Why?
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